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When a Virtue is Not a Virtue: Conditional Virtues in Moral Evaluation

2014, Social Cognition

Abstract

four studies show that people distinguish between two sorts of moral virtues: core goodness traits that unconditionally enhance the morality of any agent, and value commitment traits that are conditionally good (i.e., that polarize the morality of good and bad agents). study 1 revealed that commitment traits (e.g., dedicated) amplify the badness of a bad agent (terrorist), whereas core goodness traits (e.g., kind) amplify the goodness of the bad agent. study 2 replicated these results while also showing that both commitment and core goodness traits enhance the perceived goodness of neutral and good agents. studies 2-4 established that commitment traits polarize moral evaluations by signaling agents' commitment to certain values, rather than their agency or effectiveness in pursuing those values. These results extend current understanding of the perceived structure of moral character. Most people would judge a suicide bomber to be the appropriate target of severe moral condemnation. But, how would they judge him if he also happened to be generally trustworthy and honest? Would they judge him, overall, to be just a little better in this case? Perhaps. But, what about if he also happened to be courageous and dedicated? In this case, it seems much less likely that the suicide bomber would be judged more positively; if anything he is likely to be judged more