Academia.eduAcademia.edu

Task difficulty and the reinforcement effects of high- and low-frequency stimuli

1974, Journal of Personality and Social Psychology

Abstract

To test the hypothesis that if a learning task is difficult, familiar stimuli are reinforcers, but if it is easy, novel stimuli are reinforcers, subjects were given difficult or easy disjunctive learning tasks in which one class of response was followed by a previously exposed stimulus and the other class of response by a novel one. Familiar stimuli proved reinforcing (p < .01) when the task was difficult, but neither the novel nor the familiar stimuli proved reinforcing when it was easy. In three subsequent experiments, face-valid operations simplified the learning tasks. Neither novel nor familiar stimuli were consistently reinforcing, but stimulus familiarity interacted with another variable, tenuously identified as subjective difficulty, to produce reinforcement effects. A final experiment duplicated the first, except that the "familiar" stimulus was not preexposed but defined as one that was constantly accessible. As in the first experiment, when the task was difficult, familiar stimuli were predictably reinforcing (p < .01), but when it was easy, neither familiar nor novel stimuli by themselves produced predictable reinforcement effects. monograph, suggesting a positive relationship between frequency of stimulus exposure and attitudinal favorability, has generated a considerable number of studies. Although the results of many of these studies may be interpreted as showing that some form of positive exposure-attitudinal favorability relationship holds within fairly wide latitudes (