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Communicating Visual Literacy through Drawing: Illustrations of National Dress, Buddhist Monastic and Ritual Attire in Bhutan.

2025, AMONG TIBETAN MATERIALITIES - Materials and Material Cultures of Tibet and the Himalayas

Abstract

This chapter proposes that ethnographic drawings in the form of technical illustrations can serve an important communicative function in material culture studies. Using examples of illustrations of clothing that I produced as part of an ethnographic study of a community Buddhist festival in Bhutan, it demonstrates the productive potential of using technical illustrations as a counterpart to text. The chapter is framed around the concept of visual literacy, defined as the human capacity acquired through socialization in specific cultural contexts to make sense of or ‘read’ the visual environment by seeing and interpreting it. I show how technical illustrations not only have the potential to reproduce emic visual literacy, but can also be designed to break down the layers of visual knowledge and meaning contained in items of material culture and communicate them to visually non-literate readers. Edited by Emma Martin, Trine Brox and Diana Lange, the book 'Among Tibetan Materialities' makes an intervention into Tibetan studies by critically engaging with material culture. It opens up new sources, methodologies and frameworks for studying, thinking and writing about material culture, materials and materiality in Tibet and the Himalayas. It highlights novel ways that Tibetan and Himalayan worlds can be made relevant beyond their local contexts. Spanning historical and contemporary contexts this collection of ongoing research disrupts current approaches to Tibetan and Himalayan materiality by considering socially constructed materiality and the materials constituting things, from their conception and production to their end of life and afterlife.